Wednesday, May 4, 2011
I received a lengthy e-mail today. The second from this particular person. One of the complaints was that our SPCA does not connect with the public. I wonder how much of donors money I should spend on advertising. The ASPCA spends something like 18% of their budget on advertising. But when I see an animal that needs veterinary care I feel that I should spend the money there. Yes advertising has its place. The media is wonderful to us. We are able to publish press releases, we have a web-site, a blog, a soon to be sent e-newsletter. What I really need is a dedicated marketing person. Know anyone who would volunteer to fill that role?